Woodhouse Day SpaInvestment Range: $597,400 - $793,700
Rapidly Growing Business
The demand for the spa experience is stronger than ever due to the aging boomer population. The $13 billion spa industry is growing at a healthy rate of 17% per year. Even in tough times, consumers are seeking stress-relief and finding it at The Woodhouse Day Spas. In the last year, The Woodhouse has experienced rapid growth:
- 17% increase spa service sales
- 29% increase spa retail sales
- 29% increase in the number of times a guest visits the spa on an annual basis
- 59% increase in series of six spa service sales
Business Model Since opening its first set of doors in 2001, The Woodhouse and its business model have proven to be a success. While each guest may receive different treatments, the total experience will always be the same. The company has developed a series of steps that spa employees must deliver to each guest, thus ensuring that all guests receive the same signature elements that are not only unique but also therapeutic. These steps are called "The 99 Elements of The Woodhouse Experience" and are the heart of the business model.
The 99 Elements outlines the steps that each spa team member must deliver to each guest to guarantee that the experience is uniform and expectations are exceeded no matter which location the guest might visit. This creates a familiarity and intimacy that transfers from one location to another and extends the family concept from the team to the guests.
How do you franchise an experience?
The premise was to take the intangible aspects of an experience and make them tangible in order to consistently duplicate services, products and ambiance at every location.
Here are a few aspects of the business model that make it unique:
- Proprietary treatments
- Natural and certified organic products
- Destination type spa in a neighborhood setting
- Personal, handwritten thank you cards
- Attention to detail
If you would like to be considered for inclusion in our growing franchise family, you must complete an application for the Home Office's review and approval. The Woodhouse's franchisee selection process has been created to offer both you and The Woodhouse the ability to fully evaluate a potential relationship and to determine if there is a good fit. We're sure that the more you learn about The Woodhouse's concept, culture and company, the more you will want to become a part of this exciting opportunity. The Woodhouse will consider applicants who possess the following qualifications:
Financial Qualifications. All applicants must meet The Woodhouse's minimum financial requirements and be in a position to properly capitalize the franchise investment including working capital during the start-up period.
Team Player. As an extremely inclusive organization, we look for people who work well with others, openly share and participate and who will positively contribute to The Woodhouse's overall success. Applicants will be dedicated and motivated to succeed not only for themselves but also for the franchise family.
People Person. To truly embrace the vision and mission of The Woodhouse and its culture, you must enjoy working with the public, possess strong problem solving skills and truly understand the importance of delivering outstanding guest service.
Attention to Detail. The Woodhouse's franchise system has evolved over the years based on experience, industry demands, guest needs, technology and franchisee feedback. You must be prepared to follow the operational details of The Woodhouse's best business practices.
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